Step,
Movement in a single frame.

Movement in a single frame.
The idea
A sports poster built around a large sneaker photograph and diagonal STEP lettering.

VISUAL LANGUAGE
From first impression to finer details.
The light poster surface stands out against the urban setting, while slanted letters reinforce the sense of motion.
The text hierarchy separates the main message from supporting information. The close-up reveals the interplay of type, imagery and white space.
About the project
Poster design with sports graphics. This presentation features the original design and its details.
View the design