Jack’s Lantern,
Mood in the details.

Mood in the details.
The idea
Pumpkins, dark tree silhouettes and an orange glow create a Halloween scene on the label.

VISUAL LANGUAGE
From first impression to finer details.
The central name becomes part of the illustration, while the jar defines the composition’s boundaries.
Name, colour and graphics work together. The close-up reveals the letterforms and details that shape the design.
About the project
Label design for seasonal packaging. This presentation features the original design and its details.
View the design