Evenin Notes
A calm, tactile identity for a home fragrance brand designed to feel considered from the first glance to the physical product.
The business need
Home fragrance is experienced through mood, material and small details. Evenin Notes needed an identity that could express that sensibility before the customer opens the product: warm, restrained and recognisable without relying on decoration.
The mark also needed to be practical. It had to keep its character when reproduced at a small scale and look equally considered on packaging, labels and tactile surfaces.
What I designed
I created a custom lettermark with soft, organic forms and a small botanical gesture. Its sculptural shape gives the identity a signature quality, while the simple silhouette remains easy to recognise and reproduce.
A warm, material-led art direction supports the logo and gives the brand a quieter premium tone — one that works naturally for objects intended to live in a home.
What the client received
- 01 / Primary logoA distinctive custom mark designed for both close-up detail and everyday recognition.
- 02 / Compact markA simplified logo option for small product and social touchpoints.
- 03 / Visual directionGuidance for colour, texture and the calm, tactile mood of the brand.
- 04 / Packaging applicationA real-world mock-up that tests how the identity can work on a physical product surface.
The result
Evenin Notes has a logo with its own quiet character and a visual direction ready to carry across product packaging, labels and the brand’s day-to-day communication.