Graphic design and branding in plain language: how much a logo costs, what a brand book is, how to choose a designer and write a brief. Useful both for those who order design — and those who make it.
What is included, how timelines work and how to choose a logo scope that makes sense for your business.
How a brand book differs from a logo, what's inside it and when it really starts saving you money.
What to look for in a portfolio, which questions to ask before starting and which red flags you can't ignore.
A simple structure that saves time and nerves for both sides. With a ready-to-use template.
Simplicity, scalability, uniqueness — what separates a working mark from just a pretty picture.
When one logo is enough, and when it's time to build a full system — and how not to overpay.